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Okinawa Island Guide
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Hello Kitty: Global Icon of Cuteness


Hello Kitty, the beloved character created by the Japanese company Sanrio, is more than just a cartoon cat—she is a global phenomenon that has transcended cultural boundaries and become a symbol of cuteness, friendship, and positivity. Since her debut in 1974, Hello Kitty has captured the hearts of millions worldwide.

Designed by Yuko Shimizu, Hello Kitty is a small, white cat with a red bow on her left ear and, intentionally, no mouth. Hello Kitty's design embodies “kawaii” (the Japanese culture of cuteness) and Japanese pop culture’s trademark to the rest of the world.

Hello Kitty's appeal lies in her simplicity and versatility. She is not tied to a specific narrative or storyline, which allows her to be adapted into countless products, collaborations, and media. From school supplies and clothing to high-end fashion collaborations with brands like Gucci and Balenciaga, Hello Kitty has proven her ability to bridge the gap between childhood nostalgia and adult sophistication. Her image has appeared on everything from airplanes to credit cards, demonstrating her widespread cultural impact.

Beyond her commercial success, Hello Kitty has also become a symbol of kindness and friendship. Sanrio's motto, "Small gift, big smile," reflects the character's mission to spread joy and positivity. Hello Kitty's message resonates with people of all ages, making her a timeless figure in a rapidly changing world.

The exhibition, “50 Years of Kitty and Me,” runs in the Okinawa Prefectural Museum and Art Museum starting Mar. 7, 2025. The exhibition features the most extensive collection of Hello Kitty goods ever displayed, plus collaborations with unique artists, original video content, and various other mediums that will reveal the unique qualities of Hello Kitty.

And as an extra plus, visitors will find plenty of fun photo spots!

 

Date: Mar. 7 (Fri) – May 11 (Sun)
Place: Okinawa Prefectural Museum and Art Museum
Time: Open 9:00; Close 18:00 (Fri & Sat until 20:00); Closed on Mon. except May 5
Admission: ¥1,800; high school students ¥1,500, junior high and elementary school students ¥700, children 3 y.o. and up ¥300, infants under 3 free
Advance tickets are available until Mar. 6 at FamilyMart, Lawson (L code 83118), and Seven-Eleven (code 109-117) convenience stores

https://okimu-jp-e.athp.transer.com/exhibition/helloKitty_okinawa/

https://www.instagram.com/hellokitty_exh/

 

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